PRIMARY FUNCTION

A Tactical Coordinator/Commando Merchandiser’s major task is to ensure presence in
outlets/stores with absences as reliever; or with promotional activity to provide
merchandising/promotional services.
He is expected to ensure the availability of the complete lines of the products on the shelves and
mass displays. Likewise, he is tasked to ensure that the shelves and mass displays are properly
supported by corresponding merchandising materials.
He is expected to strictly follow abide by the Merchandising guidelines.

DUTIES & RESPONSIBILITIES

• Acts as Tactical Coordinator/Reliever Merchandiser/Commando Merchandiser/ in cases of
  absences of merchandisers/crew riders
• Creates and maintains prominent, attractive, interesting and dominant product mass and shelf
  displays in the assigned supermarket or outlets in accordance with agreed merchandising
  guidelines.
• Ensures that the maximum number of product and sizes are prominently and creatively
  displayed. Looks for whatever opportunity to increase facing of the client’s products at all times. If possible, display the product according to market share or at least at minimum equal
  facing with the major competitors
• Maintains product hygiene of all assigned products in the display area at all times ensuring
  that products are kept clean, presentable and attractive to consumers.
• Ensures that merchandising materials (posters, price tags and all other point of sale materials)
  are available and installed to support product display.
• Conducts regular stock inventory in the outlet warehouse and selling area.
• Submits the merchandiser’s weekly inventory and off-take report and all other report
  requirements on due dates.
• Prevents stock run-out by regularly replenishing stocks in the selling area and informing the
  Trade Supervisor concerned of any stocks at critical level.
• Monitors batches of products and accounts for expiring or damaged stocks for possible
  withdrawal or reassignment.
• Maintains an effective system of controlling quality of merchandise using first in, First Expiry,
  First Out (FEFO) method of inventory control.
• Assists in in-store special sales promotion (bundling activities, raffle draw, etc.) which maybe
  implemented from time to time.
• Monitors any competitive in-store promotion or sales activities and provide immediate
  feedback to his Trade Supervisor.
• Prepare Daily Activity Report (DAR) and submit to respective Trade Supervisor
• Maintains confidentiality of any privilege information or marketing plans, which are considered
  confidential.
• Avoids tardiness and absences. Ensures that he is present in his assigned area of
  assignment/outlet.
• Wears prescribed uniforms at all times.
• Maintains harmonious relationship and rapport with his co-merchandisers and outlet
  employees.
• Strictly adheres to the rules and regulations stipulated in the APMC Policies and Guidelines
  as well as Code of Discipline.

Financial, Logistics and Stock Accountability

• The Merchandiser/Refiller is accountable for all materials (equipment, materials, supplies, and
  other merchandising materials) issued to him.