Job Summary: 

To assist the client, or business management unit of the client, to conceptualize, implement and or manage Promotional Activities with the objective of achieving budgeted/planned sales.

Duties and Responsibilities:

Promotions Planning and Conceptualization

• Conducts studies on how to appropriately address brand/sales objectives
• Prepares promo implantation work plan stating all details and mechanics of the activity. All necessary logistics i.e. supplies, manpower, etc. are indicated
• Locks in needed funds for the promotion. Accurate costing of promotional costing
• Up to date filing of promo brief

Implementation of National and Local Promotions

• Cascades ahead of time to all parties concerned details and mechanics of upcoming promotion
• Provides technical training/briefing to all project implementers guidelines of upcoming promotion
• All logistics such as merchandising supplies, vehicles, sound system, manpower support, and other paraphernalia are contacted 5 days before the activity
• Recommends action plans before the promo run to ensure client objectives are met

Report Generation

• Promotions for the next quarter
• Updates on ongoing promotion
• Competitive reports
• Recommendations

POS and Premiums Management

• All POS in all Bodegas are updated and arranged in order
• Submits the monthly reporting of POS and Premium items
• Timely dispatch of POS materials and premium items to project implementers
• Audits POS & Promotional equipments

Administrative Accountabilities

• Review Promo Expense Report for approval of the Client
• Allocates and provides charging details for all promo activities
• Ensures the secrecy and confidentiality of all client programs and plans

Confidentiality

• Maintain the secrecy of any proprietary information such as marketing plans, new product launchings, etc.

Additional Provisions

• Must strictly obey and abide on the provisions, policies, procedures and guidelines on operational implementation as agreed upon by APMC and Client.